A book by Randdy Fundora
Copy ThemUntil TheyCopy You
67 Ways to Think Differently
Open it when your next idea won’t come. Find a prompt. Try it on the work in front of you.
Get your copy
Available on Amazon
67starting points
A DIFFERENT WAY IN.For the beautifully stuck
A new angle on the work you already have.
A campaign that feels familiar. A headline that won’t land. A strategy with too many moving parts. A design that needs a different direction.
This book gives you 67 starting points to question the obvious and try another approach.
How to use it
Bring a problem.
Leave with something to try.
01
Pick the work you’re stuck on.
02
Open a page and follow the prompt.
03
Apply it to a headline, campaign, strategy, story or design.
04
Keep what helps. Try another route when it doesn’t.
Look inside
Less theory.
More “what if?”
Four original spreads from the book. Open each one to read the prompt at full size.
Inside67 prompts
Length156 pages
LanguageEnglish
EditionFull-color illustrated interior