HUNDRED
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Daisy · 2024 · Brand identity

Built around
everyday life.

A clear, approachable identity for the places people call home.

Studio / DisciplineHundred Creatives
Brand identity design
ScopeBrand concept
Visual identity
Original Daisy identity presentation with its logo on green stationery
01 / Existing portfolio · Brand application
01 / context

A brand for
shared spaces.

Daisy needed an identity that could carry a clear, modern presence across its communications.

02 / challenge

Clarity with
character.

Create a recognizable system that feels approachable while remaining consistent across digital and marketing materials.

03 / idea

One identity.
Many touchpoints.

Green, structured typography and architectural forms give the brand a distinctive visual language.

04 / development

From identity
to application.

Brand concept, visual identity and communication style connect the stationery, brochure and display applications shown here.

05 / outcome

A system ready
to communicate.

A coordinated set of identity applications built for consistent use across the brand.

  • Brand concept
  • Visual identity
  • Communication applications
Presentation exploration

A new frame
for the work.

Presentation concept created for this website redesign using the original identity reference, shown separately from the existing project assets.

Presentation of Daisy using its original identity reference
Credits

Brand identity design: Hundred Creatives. Brand: Daisy. Original project assets from the published portfolio.

View the original project ↗