HUNDRED CREATIVES

2020 · Branding / Concept

Context

An identity for Hundred Creatives, the independent creative studio.

Challenge

Express a clear point of view with a focused, contemporary visual system.

Idea

Bold type, precise structure and a dominant blue create a direct graphic language with a connection to Havana.

Development

The identity brings those elements together across the brand applications shown below.

Outcome

A coordinated visual system for the studio’s own communications.

Branding and concept: Hundred Creatives.