CREATIVES↖ Selected work
Freshness,
made visible.
A visual language built around real ingredients, vibrant color and positive energy.
A brand with
energy.
At Pure Green, Randdy led visual and communication strategy across retail and digital touchpoints. The work connects the brand’s focus on health, sustainability and positive energy with its audience.
One brand.
Many moments.
Translate those values into a consistent visual presence across products, campaigns and customer experiences, while giving individual products their own character.
Let the product
do the talking.
Ingredient color, texture and clear product presentation provide the visual thread. The selection moves between clean group compositions and more expressive individual images.
From collection
to close-up.
The published portfolio brings together product imagery, campaign work and brand communication. This edit pairs collection photography with individual juice and food images to show that range.
A connected
body of work.
A portfolio of visual assets and communication work spanning product, food and brand experiences.
- Product image collection
- Food and ingredient storytelling
- Retail and digital communication
A fresh frame
for the portfolio.
Presentation concept based on the original product reference, created for this website redesign and shown separately from the project imagery.
Creative direction: Randdy Fundora at Pure Green.
Brand and product assets: Pure Green. Original imagery shown in Randdy’s published portfolio.
View the existing project ↗
randdy.fundora@gmail.com