CREATIVESIndependent ideas / Creative cultureSelected work ↗
Identity + Apparel graphics
THE CREATIVEAFFAIRS.
A creative point of view.
A daily uniform.
Branding and apparel concepts that use the t-shirt as a canvas for ideas, individuality and contemporary culture.
Wear your
point of view.
The Creative Affairs began with creativity as a way of life. The challenge: translate that identity into everyday garments with a distinct graphic voice.
Less uniform.
More you.
Typography, graphic compositions and subtle visual codes carry the story. Each garment becomes an expression of creative identity.
From identity to expression.
Logo development and apparel graphics connect the brand concept to a series of garment presentations.
TYPE.
ATTITUDE.
Scale, contrast and a point of view. The original apparel compositions.
IDEAS.
GET WORN.
A connected creative language.
A body of identity and apparel concepts that gives the brand a recognizable point of view.
Concept → Identity → Graphics
Brand concept, identity direction and graphic compositions for apparel.
Same identity.
A new setting.
A presentation concept created for this website using the original identity reference, shown separately from the existing project assets.
Project credits
Branding and concept: Hundred Creatives.
Brand: The Creative Affairs. Existing portfolio presentations show design applications.