Van Horne Bagel

2020 - Brand Applications & Visual System

Van Horne Bagel is a well-known local bagel shop with a strong neighborhood presence. The project focused on refining and expanding the brand’s visual applications to create a more cohesive and contemporary communication system. Our work included the redesign and development of key brand materials such as menus, posters, flyers, and in-store graphics. The goal was to maintain the recognizable personality of the business while improving clarity, visual consistency, and overall design quality. Through typography, layout structure, and a clean graphic language, the new materials help the brand communicate more effectively with customers, both inside the store and through printed promotional pieces. The result is a stronger visual identity that enhances the everyday experience of the brand while reinforcing its presence within the local food scene.