2025 · Strategy / Content / Social media

Context

VaCuba connects Miami and Havana through a service built around family connection.

Challenge

Modernize the brand’s communication while retaining its familiar character.

Idea

A clearer visual language connects trust, continuity and contemporary design.

Development

Strategy, content and design are explored through the brand communications shown below.

Outcome

A coordinated direction for the brand’s identity and communication materials.

Strategy, content and social media project: Hundred Creatives · Brand: VaCuba.