MALeCÓN MARKET

2020 - Branding / Concept / Strategy

Malecon Market was developed as a brand designed to modernize the experience of sending products to Cuba. In a market traditionally dominated by functional but visually outdated communication, the goal was to build a fresh identity that conveyed trust, efficiency, and contemporary design. At Hundred Creatives we focused on creating a brand language that feels modern, dynamic, and clearly differentiated within the Cuban shipping and remittance market. The visual system combines clean typography, bold composition, and a vibrant aesthetic that reflects the energy of Miami while maintaining a strong connection to Cuba. The result is a brand prepared to compete in the digital landscape, helping Malecon Market position itself as a reliable and forward-thinking platform for families and customers who send products from Miami to Cuba.