MALeCÓN MARKET

2020 · Branding / Concept / Strategy

Context

Malecón Market connects customers in Miami with product deliveries to Cuba.

Challenge

Build a contemporary identity that communicates trust and clarity in a service-led market.

Idea

Clean typography, bold composition and vibrant color connect the energy of Miami with the brand’s Cuban audience.

Development

The identity is explored across the communication and brand application concepts below.

Outcome

A coordinated visual language for the brand’s communications.

Branding, concept and strategy: Hundred Creatives · Brand: Malecón Market.