2025 - Branding

Juanita was conceived as a home appliance brand rooted in nostalgia, inspired by the warmth, color, and character of 1950s Cuba. The identity embraces a vintage aesthetic that echoes retro typography, textured compositions, and tropical tones reminiscent of classic Havana interiors. Rather than feeling outdated, the design reinterprets mid-century charm through a contemporary lens, blending heritage with functionality. Juanita connects modern households with the emotional memory of a vibrant era — where design, tradition, and everyday life felt personal and full of soul.