2025 · Brand identity

Context

A home appliance brand inspired by the warmth and character of 1950s Cuba.

Challenge

Bring that sense of familiarity into a contemporary identity.

Idea

Retro typography, textured compositions and tropical color connect everyday objects with the visual memory of Havana.

Development

The identity explores that language across the brand applications shown below.

Outcome

A coordinated set of identity concepts and visual applications.

Branding: Hundred Creatives · Brand: Juanita.