2024 · Branding / Concept

Context

CubaBuzz was conceived around the energy and cultural character of Havana.

Challenge

Create an identity with a bold voice and a clear sense of place.

Idea

Distressed typography, layered textures and a dominant red draw on the rhythm and visual language of the city.

Development

The project explores that identity through graphic compositions and brand presentation concepts.

Outcome

A distinctive visual direction, presented through the existing project imagery below.

Branding and concept: Hundred Creatives · Brand: CubaBuzz.